In June 2022, Sharp officially released its high-end flagship TV AQUOS XLED, showing the world the new results of the collision of Mini LED backlight technology, quantum dot wide-area technology, Meidali S2X chip and ARSS+surround sound system, and also reflecting the deep technical accumulation, industrial foundation and aesthetics of "father of LCD" Sharpin the field of LCD TV.
"Father of LCD" seizes the Mini LED market
TV brands' pursuit of higher definition picture quality is endless. From black and white to color, from standard definition to high-definition, and from 2K to 4K, enterprises gain more market opportunities, reshape the competitive landscape, and lead the new wave of consumption by updating color TV technology.
Mini LED backlight technology has become the preferred technology for many TV brands to compete for high-end LCD TV market. Compared with traditional LCD TV, the display performance of Mini LED backlight TV is significantly improved. It can not only achieve ultra-high contrast and wide color gamut, but also greatly improve the brightness of color, shorten the optical mixing distance, reduce the screen thickness, and achieve ultra-thin. The market analysis agency Qunzi Consulting predicts that the shipment of Mini LED backlight TV is expected to reach 3.8 million units in 2022, with a market share of nearly 2%. It is expected that the mini LED backlight TV will reach the shipping scale of 9 million sets in 2025, and the market share will increase to 4%.
In order to pursue the ultimate audio-visual experience, Sharp has been sparing no effort in research and development, and technological innovation has become the basis of Sharp's survival. AQUOS brand has been born for 21 years and has always been synonymous with Sharp's cutting-edge technology. AQUOS XLED released in June 2022 continues the brand's flagship high-end positioning, with more than 2000 light control zones, which can control the light and dark fields in more detail; On the basis of Mini LED technology, Sharp has added quantum dot wide color gamut technology, which can make the backlight produce high-purity primary colors. Therefore, brightness, contrast and color are all outstanding.
Higher resolution, higher brightness, higher contrast, higher ratio and wide color gamut... From the selling points of AQUOS XLED, it is not difficult to see that this TV emphasizes to bring more immersive visual and auditory experience to users, and is a flagship product that allows users to enjoy the shocking video.
"Screen core sound and picture" performance to a new level
Due to the physical characteristics of the backlight source required by the LCD panel, the ability of LCD TV to display black color has been criticized. Mini LED backlight technology improves the presentation of the black field. The number of partitions and light beads on the LCD panel determines the level of the black field presentation ability. The more partitions and light beads, the higher the "field control" ability. Sharp has devoted the "father of LCD"'s perfect technology to the panel to the AQUOS XLED product - 2160 backlight zones control 8640 Mini LED beads, achieving a significant improvement in brightness and contrast, making the bright part more bright and the dark part more profound. In addition to Mini LED, AQUOS XLED's ultimate black-field control also comes from the newly added quantum dot wide color gamut and Flare Brightness technology, which can restore the purest three primary colors and present a more realistic beauty to the audience; The latter makes the junction between the dark field and the bright field more distinct, the dark field is deep and the bright field is dazzling. In addition, compared with the traditional LCD TV, Sharp AQUOS XLED also increased the peak brightness by nearly three times, up to 1800 nits.
The screen determines the upper limit of the picture quality of a TV and the chip determines the lower limit of the picture quality. "A good chip holds up half the sky of picture quality", and a good screen needs a good core configuration. Sharp, who knows this well, in order to ensure the stable performance of the AQUOS XLED flagship image quality, adopted a new generation of Meidali S2X chip, and used OP technology (Object Profiling) to analyze the image and brightness signal in real time, automatically restore the image texture, and restore a more realistic picture for the viewer.
Good screen, good core, and good sound. AQUOS XLED's "ARSS+Surround Sound" has reached the top level in both software and hardware. In terms of hardware, AQUOS XLED is equipped with 11 sound generating units, which are located at the front, rear, top and bottom respectively, and the top of the TV is 20 ̊ The high-position loudspeaker with a forward tilt design can guide the sound to the roof for reflection, forming a top-down surround sound. The rear subwoofer can directly feed back to the audience through the reflection of the wall, plus the front speakers on the left and right sides, completely forming an immersive surround feeling. In terms of software, Sharp uses Eilex Prism high quality sound technology and VIR FILTER technology, which can provide high quality sound effect close to the original sound, and at the same time strive to present the breadth, three-dimensional level and clarity close to the natural sound. In addition, Sharp AQUOS XLED also supports the Dolby sound effect, which brings the original outstanding sound quality experience to a higher level.
In addition to the core components, the details of the product are also shown in the real chapter. AQUOS XLED is equipped with full-channel 120Hz as standard, and supports 120Hz high refresh rate, 120Hz MEMC motion compensation, and 120Hz chip resolution, making the frame number of the picture more clear and not stuck. In addition, the product is configured with 4GB+128GB large memory combination, which can meet the user's need to download applications at will Sharp AQUOS XLED's performance improvement in screen, core, sound, picture and other aspects is unreserved, making it a sincere choice for the next generation of flagship TV products.
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