Samsung's position in the OLED market for small and medium-sized mobile devices has shrunk. That's because China's panel makers such as BOE, Visionox, Tianma and CSOT are increasing their supply centered around domestic smartphone makers. Samsung shows a declining share of the overall market and high-end products, flexible and foldable panels.
According to market research firm Stone Partners on June 21, Samsung's flexible OLED shipments in the second quarter are expected to decrease 16.3% from the same period last year (46.5 million units) to 38.9 million units. Its market share is expected to fall from 59.5% to 41.2%. Samsung's position in the high-end OLED market has shrunk.
Source: Stone Partners
Samsung Display's share in the flexible OLED market is expected to fall below 50% for three consecutive quarters, including 45.7% in the fourth quarter of last year and 47.3% in the first quarter of this year. It is down more than 15 percent from 62.5 percent in the third quarter of last year.
BOE is expected to ship 24.1 million flexible OLEDs in the second quarter, an increase of more than 60% from the same period last year (14.5 million). Its market share is expected to rise from 18.5% to 25.5%. Boe is also trying to expand its supply of Apple's iPhone, following in the footsteps of Chinese smartphone makers.
According to data from Stone Partners, according to the second quarter shipments, the market share of China's flexible OLED panels such as BOE, Tianma, CSOT, and Visionox is expected to be 50.2%, which is the first time that China's major display manufacturers have exceeded South Korea in the number of small and medium-sized OLED panels. A surge of 8.4 percentage points from 41.8% in the previous quarter (P). Boe at 25.5%, Tianma at 9.4%, CSOT Optoelectronics at 7.8%, and Visionox at 7.5%.
With the flexible OLED market share of other Chinese panel manufacturers such as Visionox, Tianma, and Huaxing Optoelectronics also rising, Stone Partners predicts that Samsung will not be easy to recover more than 60% market share in the flexible OLED market in the future.
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