Samsung Folding Mobile Phone Market Share Drops Below 50%
2023-06-09

Due to the sluggish demand for Galaxy Z Flip4 and Z Fold4, Samsung's foldable mobile phone market share broke 50% in the last quarter (January to March 2023), and the Chinese factory OPPO market accounted for the second largest factory.

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According to the survey report released by the DSCC, the global foldable mobile phone shipments in Q1 2023 (January to March) shrank by 8% to 1.93 million units compared with the same period last year (Q1 2022), and fell into contraction for two consecutive quarters. DSCC pointed out that after the sale of Apple's iPhone 14 series, Android mobile phone shipments have shown a decreasing trend, and the lack of attractive new machines for folding products has also dragged the folding mobile phone shipments into a struggle.

Manufacturers do not look at Q1, although Samsung still dominates the folding mobile phone market, due to the sluggish demand for Galaxy Z Flip4 and Z Fold4, Samsung's market share plunged to 48% from 83% in Q4 in 2022, breaking the 50% mark; OPPO market accounted for the great leap forward, from less than 5% in Q4 2022 to 22%, jumping to the second largest factory, followed by Huawei 15.7%.

In terms of models, the top five best-selling models in Q1 were Samsung Galaxy Z Flip4 (29%), Huawei Pocket S (16%), Samsung Galaxy Z Fold4 (14%), OPPO Find N2 Flip (12%) and OPPO Find N (6%).

DSCC pointed out that Q2 (April to June) due to the emergence of a number of new products, it is estimated that folding mobile phone shipments will recover, vivo Q2 market share is estimated to rise to 16%, becoming only the third largest factory after Samsung and Huawei.

DSCC said Q1 folding smartphone panel shipments grew 4% to 2.71 million units from the same period last year, and estimated Q2 shipments will surge 47% to 4.6 million units from the same period last year. The main reason is that many new machines such as Galaxy Z Flip5, Z Fold5, Pixel Fold, and Razr 40 Ultra were launched in Q2, which also allowed panel manufacturers to increase production in response to demand.

Q1 Samsung display market share shrank from 80% to 68%, and Q2 will slightly decline to 67%; BOE's market share rose from 18% to 32%, though it will slip to 26% in Q2.

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